Geen Flash-player geinstalleerd
De pagina die u wilt openen bevat een Flash-animatie. Om deze animatie te kunnen bekijken dient er een Flash-player op uw systeem geinstalleerd te zijn. U kunt deze player downloaden door op de onderstaande knop te klikken of te surfen naar adres http://www.adobe.com/go/getflashplayer/.
The importance of word-of-mouth advertising cannot be overestimated. The way citizens and consumers share information about businesses, organizations, products and services online cannot be rivalled by any advertising campaign. To buy or not to buy; this is increasingly a decision which is made on the basis of information found online. Research conducted worldwide by TNS shows that consumers currently attach just as much importance to advice given online by complete strangers as they do to their best friends’ advice.
TNS WebLedge continually monitors the online reputation of hundreds of businesses and organizations both at home and abroad. We serve our customers by providing them with crucial information about their competitive position on the market and their online reputation, as well as consumers’ likes and dislikes. We alert customers straight away in case of impending reputation damage as a result of public opinion online, et cetera
TNS WebLedge is proving its strength for PR managers, marketeers, market researchers, communications managers, risk managers, product developers and others.
Below you can find a summary listing all its possible uses.
Competition Monitor: ahead with consumer insights
TNS WebLedge oversees and analyses your full competition environment: all suppliers, all products and services, launches, campaigns, brand values, the online reputations of all key players in the market. Suitable for market researchers, marketeers, category managers, advertising agencies, et cetera.
Web Care: loyal customers, word-of-mouth advertising
A complaint is an opportunity and a lost customer is a customer who can be won back. We assist you with your (proactive) online support or help you in setting it up. We will ensure your available resources give you the best possible return. Suitable for service desks, web care teams and PR managers.
Early warning & alert: reacting on time and adequately
TNS WebLedge will keep an eye on your online reputation and will promptly and automatically alert you in case of impending damage. Suitable for PR managers, communications departments, Human Resources managers.
Innovation support: accuracy, better ROI
Which products and which product features does the market demand? Which innovations will actually meet customers’ concrete needs and will have a real chance of success?Suitable for innovation managers, R&D teams, management, communications managers and others.
Marketing optimization: maximize the impact of your campaigns
Which marketing campaigns generate the most buzz? To what extent is the attention positive and exclusive, and which customer segments will you reach using which campaigns? Suitable for marketeers, market researchers and communications managers.
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Geen Flash-player geinstalleerd
De pagina die u wilt openen bevat een Flash-animatie. Om deze animatie te kunnen bekijken dient er een Flash-player op uw systeem geinstalleerd te zijn. U kunt deze player downloaden door op de onderstaande knop te klikken of te surfen naar adres http://www.adobe.com/go/getflashplayer/.
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The importance of word-of-mouth advertising cannot be overestimated. The way citizens and consumers share information about businesses, organizations, products and services online cannot be rivalled by any advertising campaign. To buy or not to buy; this is increasingly a decision which is made on the basis of information found online. Research conducted worldwide by TNS shows that consumers currently attach just as much importance to advice given online by complete strangers as they do to their best friends’ advice.TNS WebLedge continually monitors the online reputation of hundreds of businesses and organizations both at home and abroad. We serve our customers by providing them with crucial information about their competitive position on the market and their online reputation, as well as consumers’ likes and dislikes. We alert customers straight away in case of impending reputation damage as a result of public opinion online, et cetera |
TNS WebLedge is proving its strength for PR managers, marketeers, market researchers, communications managers, risk managers, product developers and others.
Below you can find a summary listing all its possible uses.
|
Competition Monitor: ahead with consumer insightsTNS WebLedge oversees and analyses your full competition environment: all suppliers, all products and services, launches, campaigns, brand values, the online reputations of all key players in the market. Suitable for market researchers, marketeers, category managers, advertising agencies, et cetera. |
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Web Care: loyal customers, word-of-mouth advertisingA complaint is an opportunity and a lost customer is a customer who can be won back. We assist you with your (proactive) online support or help you in setting it up. We will ensure your available resources give you the best possible return. Suitable for service desks, web care teams and PR managers.
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Early warning & alert: reacting on time and adequatelyTNS WebLedge will keep an eye on your online reputation and will promptly and automatically alert you in case of impending damage. Suitable for PR managers, communications departments, Human Resources managers.
|
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Innovation support: accuracy, better ROIWhich products and which product features does the market demand? Which innovations will actually meet customers’ concrete needs and will have a real chance of success?Suitable for innovation managers, R&D teams, management, communications managers and others.
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Marketing optimization: maximize the impact of your campaignsWhich marketing campaigns generate the most buzz? To what extent is the attention positive and exclusive, and which customer segments will you reach using which campaigns? Suitable for marketeers, market researchers and communications managers. |
(Scott Cook, founder & CEO van Intuit)
Opportunities
... but threats also
